Unsure how to receive more traffic to your blog?
In 2016, we have more than 31% more bloggers today than we had just three years ago. With all the noise in the content publishing world, it’s no wonder why so many have trouble reaching their targeted audience.
Of course the old adage of “create great content” still is the best way to attract people to your blog. Unfortunately, however, you cannot publish an article and hope for your targeted reader to visit your website.
Today we’ll be exploring 7 proven ways to invite people to your website.
1. Create Visual Content
Visual content has been proven to generate higher engagement than simply words alone. A recent statistic illustrated that the average person remembers only 20% of what they read and 80% of what they see.
So what type of visual content should you utilize?
The great thing about infographics is they can be created in one easy step! To create an infographic:
- Write all the major points of your article and paste them into an online infographic tool. Two of the more popular infographic tools are Infogram and Piktochart.
In my experience, Piktochart is easier to use and offers more variety in their templates. Also, be sure to pay attention to the overall design of your infographic. Choose a design that fits your brand’s color scheme and overall feel.
On an average day, 89 million people watch over 1 billion videos online.
In addition, more people search for content on their mobile device than on a computer. Mix this statistic with the fact that over half of Youtube’s audience use a mobile, it’s easy to say that your audience appreciates video over text.
A great example of someone who repurposes their content into a video, is Marie Forleo. Her videos are catchy as they range from self-help to entrepreneurship.
Above is a screenshot taken from Marie Forleo’s Youtube channel. Marie Forleo also writes various blog posts on her website, but her videos allow for a more intimate 1 on 1 connection with her audience.
In her typical video, she shares more tips and produces additional value to her viewers than she does on her blog. The result is higher engagement on both her youtube and blog channels.
The great thing Marie Forleo is that she adds her call-to-action button at the end of her videos (as shown above). Her goal is to collect as many emails so that she can begin taking her target audience further into the sales funnel.
2. Connect with those you talk about in your post
Once you finish a post, the work has only begun. You will want to reach out to people and companies that you mention in your blog post.
The goal is to have one of these influencers share your post on their social media accounts. Kissmetrics has a great article [here] on how to connect with influencers in your niche market.
3. Guest Posts
Guest blogging is one of the quickest ways to reach your targeted audience. Placing content on authority blogs in your niche market will allow you to promote your blog on a well followed channel.
Authority blogs are sites that Google loves in their rankings. These are websites that have lots of traffic and a large social media following.
Guest blogging on these sites will not only help you build more links to your website, but it establishes your website as an authority on the subject.
A quick Google search for “the primary keyword + write for us” will connect you to blogs in your niche.
Here is an example of such a search. As you can see, these well followed blogs are open to guest posts within the marketing field.
Having your content listed on another site as a guest poster is a great way to have your blog marketed. In one study, a blogger saw a 302% increase in online traffic through guest posts alone. Likewise, guest blogging can work both ways.
Let influential bloggers know they are free to guest post on your website as well. One study showed that 63% of readers believe sites with multiple authors are more credible than those with just a single author.
By having an influential blogger write on your website, you increase your chances of them promoting their post on their social media channels.
4. Create Events and Giveaways
Give your readers and audience a reason to keep coming back to your blog. The world’s first self publishing millionaire, Amanda Hocking, grew her blog in the early going by holding fun events and giveaways throughout the year.
Another blogger grew his email list by over 1,000 people in under 10 days from a promotional giveaway.
In another example, Mansfield Plumbing and Hy-Lite increased their site’s traffic up to just under 19,000 in 30 days. The plumbing company’s event entailed a point system where recipients would collect points once they accomplished a task.
By the end of the contest, the company recorded over 550,000 social media impressions. You too can accomplish this success with your blog through giveaways and events.
The key is to pick a prize or event that your readers would enjoy. For example, if you are a self-help blog, then a giveaway of books like “Think and Grow Rich” or “How to Win Friends and Influence People” would be highly relevant to your audience.
5. Promote Your Article to your email list
It’s one thing to bring a person to your website, it’s another to keep them engaged. Your blog is all about building a community, and the best way at staying in touch is through your email list.
To stay in touch with your audience, you need to keep a schedule. You can send a weekly, bi-weekly, or monthly newsletter. Or you can send an update for every new blog post.
How you structure your content on your blog post is completely up to you. Some bloggers find it valuable to send an email with the entire post pasted in the email as seen below.
Some readers prefer not to jump from their email to another website. Leo Babauta of Zenhabits is one such blogger who finds higher engagement by providing the blog’s entire text within the email.
Other websites share the first paragraph of their newest post and include a link if the reader wishes to continue reading on the blogger’s website.
Either way works great for promoting your blog posts. In the early rounds, however, test out both styles to see which connects best with your audience.
6. Focus on design
The first thing readers will notice about your site is the overall design. A health and wellness website conducted a study and found 94% of users cited that the overall design is the determining force on whether a reader trusts you.
On top of that, only 29% of marketers say they have average responsive web design. To boost target your content’s shareability, you need to focus on a website that is visually aesthetic.
7. Restructure your post as a podcast
Currently, only 3% of marketers use podcasting in their marketing efforts. This leaves a large window of opportunity for you.
So why podcasts? First, the end result of podcasting is that your consumer often becomes a regular listener. Second, if you enjoy speaking more than writing, then a podcast allows you to connect with your audience in a way that works best for you.
With the ability to connect your podcast to iTunes, you can now reach your audience while they are at work or in their car. You’re no longer limited in your outreach.
As well, Apple recorded 1 billion subscriptions for podcasts in 2013. This gives you and your business an opportunity to connect your blog with new people.
One great example of someone who incorporates podcasts on their website is Tim Ferriss at fourhourworkweek.com. Below is an example of how Tim Ferriss promotes his podcast on his blog.
Tim Ferriss’ 500,000 plus fans can easily download each podcast for free and they can also listen to the podcasts straight from the website.
Ready to create your own podcast?
You can restructure your blog posts into podcast by expounding on main topic points in your blog articles. In your podcasts, dive in deeper into the subject by offering additional insights and opinions or advice.
Check out Joe Donovan’s article where he teaches you the how to create an engaging podcast. Once you’ve finished recording your podcast, you can begin sharing it to a few of the directories below:
8. Create Catchy Headlines
A catchy headline is the key to getting noticed in the early rounds. A recent report showed 8 out of 10 people will read your headlines. From there, only 2 of 10 people will continue reading further.
The best way to come up with a great headline is to research popular blogging sites like Buzzfeed and Huffington post. As well, take a look into your search history over the past few days. Is there a certain theme with the headlines that persuaded you to ‘click?”
A quick search on trending content usually involves the following:
- A headlines with a countdown list. Typically the countdown will be a number that stands out like Buzzfeed’s top trending post as of today, titled, “26 Hilarious Office Moments”
- A celebrity, movie, television show, or some other pop culture reference
- A large majority ask a question to entice the reader to ‘click’ to find the answer
In all, be observant and try mimicking this success. Traffic can vary up to 500% on just the headline.
Share your thoughts below
These are 8 simple techniques to use to promote your post. It’s worth noting that promoting your blog on social media was left out. The reason for this is because there will be a future post on this very subject.
What are your thoughts? What things have worked for you when promoting your blog? Please share your comments and below.